How to increase class attendance

We actively promote the platform for you to find new students, but you can put all the chances on your side following our guidelines below.

Polish your profile page

People need to know a bit about you before committing to spending 30 minutes or more with you! Having a completed profile and a video will help to get bookings.

• Use a portrait profile photo and make sure we can really see your face
• Write a compelling profile presentation, explain what makes you unique, give something people can relate to: work, family, lifestyle, personal struggle... check our profile creation guidelines for more ideas.  
• Provide a video of you teaching yoga from your teaching area at home, so people can hear your voice and get a general feeling of a class with you

Become more visible on the platform

When you start getting bookings, your profile will go from "New Teacher", to "On the Rise", to "Popular". The more bookings you get the higher your profile will be displayed on our Teacher's page. Popular teachers also get featured on the home page. 

By bookings we mean any type of booking, including your Discounted or Free voucher bookings (vouchers are available on your teacher dashboard). Be generous with your free voucher when you join the platform to let people you know try out your classes! That way your network will get your schedule updates automatically. You can also ask your network to leave a review to help boost your profile.

What works for other teachers

• Keep the price low. £5 classes are the most popular classes. Short classes are also popular!
• Pick a day and time and stick to it - regularity is key for people to remember your classes
• If you don't have existing students, start with one yoga class a week to maximise chances of having fuller classes
• Pick a time when nobody else is teaching 

Our marketing strategy to help everyone find more students

Here is what we are doing to bring visitors to the platform:

• SEO: the platform is 100% SEO optimised, and we are targeting hundreds of keywords.
• Social media: we promote teachers' profiles and classes to hundreds of followers on our social channels
• Emailing: we email our platform database every Sunday at 11 am and send newsletters to prospects monthly (hundreds of qualified email addresses)
• Online PR: we have a proactive PR strategy, and we monitor journalists requests to get coverage

Promote your classes to your network

• Make sure you contact your network regularly - even if people you know don't practise themselves, ask them to tell their friends and help spread the word. (Email or WhatsApp are better than social media to reach everyone for sure)
• Find other ways than email or social media to promote your classes to your target audience, flyers at the local school for pregnancy classes or at your local shop or charity for senior classes...
• Connect your profile to your social media channels by using your profile page URL and promote your classes on social media like Instagram
• Do you teach in person? Tell your students about your online classes

Other tips

• Ask participants to leave reviews, they get an email from us after each class asking for one. A profile with many reviews will get more bookings than a profile without any
• Add the 💕 to your emojis to be part of the 2 for 1 promotion
• Opt for our Guru plan to get homepage visibility straight away
• Are you teaching for a specific condition, a specific audience or a rare type of yoga? Let us know, and we can create a yoga type for you and help promote it.
• Always create your classes before Sunday 11 am to be included in our weekly emails
• Follow us on social media and interact with our posts. We'll do the same with yours :)
• Do you have a website? Display your Live Yoga Teachers schedule on your own website using our embedded feature. People visiting your site will be able to click and book.

Read more about working as a yoga teacher in the UK, having a yoga business strategy and a marketing strategy.

How we promote your profile

As soon as your profile is published and your classes are created, your classes will be displayed on our website and available for anyone to book. They benefit straight away from our strong SEO traffic. Your classes are automatically added to our Sunday email to students who signed up with us.

We also use your profile information to create assets and add you to our social media and emailing campaigns. Please be patient as we do this on a first come first served basis, and we only create new assets once a month.

Your profile will be promoted regularly as long as you schedule classes with us.

It takes time to build an audience

Don't give up too quickly! Yoga has seasonal trends, with more demand in January and September, and less demand during school holidays. In the world of marketing it's being said that a person needs to see a brand 7 times before converting to a sale, so stick to your schedule and keep promoting, and with our help, you should be getting bookings soon.