Marketing for Yoga Teachers

Marketing Tips Yoga Teachers

When someone decides to become a teacher, they don't always realise they will have to spend time and energy to find students for their classes.

There are many strategies out there for yoga teachers: apply for work at yoga studios, organise targeted daytime online classes, or teach corporate yoga at workplaces... The opportunities are out there but you need consistency and regularity to make it work!

Why do I need to worry about marketing for my yoga classes

If you teach in a studio, you don't need to "do" any marketing, as the studio gets footfall traffic. If you teach in good enough time slots, students living near by will come to your class, and if they like you, they'll stay.

But the problem is that there are not enough studios to employ all the available yoga teachers full time, especially since lockdown. You could be doing covers for years before "owning" a slot for one class a week.

An alternative to yoga studios is rented spaces or public space: city hall or park for example. In that case, you need to do the marketing for those classes as people will only join them if they know you and if you told them about the class.

Another alternative to yoga studios for you to teach is online classes. But yoga websites don't get footfall traffic either. You have to drive traffic to your website to make a sale. Which is why you also need digital marketing.

Grow your student base

The safest way for a yoga teacher to have a reliable income is to create and keep a student following: students who will practice once or several times a week, come to online classes and follow the teacher to studio classes.

Having a student following also gives you value in the eyes of a studio: you bring students with you, and you can negotiate a better deal.

Use your personal network

Students will most likely come from your personal network.

This is the case for any freelancer / independent worker activity. We are freelancers ourselves and we know this very well!

You get clients from people who know you and recommend you.

You might think: "nobody around me is interested in Yoga."

But it's probably not true, we know everyone can benefit from yoga :)

And even if it is true, it's not a problem: let your network know about your activity so they can tell their friends and relatives - and they will do so because they like you!

Collect email adresses

So start collecting email addresses and building a contact list as soon as possible. The 1st email could be :

"I am going to start teaching yoga classes, do you know anyone who could be interested in yoga classes, or who could benefit from yoga - that I could contact on your behalf?"

By asking your network and getting feedback from them you get a feel of what people might want as a yoga class.

You can send a second email with a few options to choose from and see what the most popular time and day is

There are plenty of tools to help you manage your contact list: you can use MailChimp, Sendinblue or you can just keep an up-to-date spreadsheet and use your own email

Define your target audience

If you know you can only teach during the day, you should create a class targeting a specific audience available during the day.

If we take the example of a stay-at-home mum, you could create postnatal classes at a convenient times for a new mother (during the nap or during nursery times).

You could also target retired people, and create a class designed for senior needs, available at a convenient time for them.

If you can be available in between 12 and 2 you can target workplaces - and maybe create a class where you can practice yoga wearing office clothes.

If you work during the day and can only teach early in the morning, at night and during the weekend, you'd be targeting the working population, so dynamic classes and higher-level classes could be a good fit.

Target your audience with the right media

If you are targetting stay at home mum's, you could display leaflets or a poster at your local school. Or you could send mums you know an email with a PDF and ask them to forward to their mum friends.

If you are targeting office workers, you can ask your network to put you in touch with the right contact at their company, or you could contact offices near you.

If you are targeting older people, you could display leaflets or a poster in retirement houses.

Instagram might not be the right answer for all audiences!

Differentiate

If you'd like to get students outside your own network, it is a good idea to differentiate your offer. There are a lot of teachers available out there, better give new students a reason for them to come to your class.

Use your own background: are you an expert in anything? For example, do you suffer from migraine, back pain, or other conditions? You could design a class for that condition and promote it to people who suffer from it.
Do you know a niche audience very well? (for example: musicians, drivers, cyclists...) - you could create a specific class for them, and promote it to them.

Create a website and activate digital marketing

If you are a tech person, or if you have a family member who can help you, you can choose to create a yoga website using a CMS like WordPress, Wix ou Squarespace. But if you're not the tech type it can get very frustrating and costly in time or money...

Once the website is created, you'll have to promote it to get traffic. Traffic sources can be: organic and paid search (Google), organic and paid social (Instagram, Facebook, Linkedin, Twitter), other websites (from links, also called referrals), from emails, or direct traffic (people who save the website address in their favourite)

Join Live Yoga Teachers!

At Live Yoga Teachers, you're not on your own for this. You don't need to create a website, we help you build your student base and we promote the platform online to help you find new students. The platform helps you manage your students, grow your following and helps you organise your online classes. Get in touch if you'd like to know more!