Wix, Squarespace, Wordpress... What is the best for a yoga website?

Creating a website can be enormously frustrating for a yoga teacher.

But in today's age, who can afford not to be online? Most people looking for a yoga class turn to Google. If you're not there, they won't find you.

What do you need to do to make that investment pay off?

Creating and promoting a website for your yoga business takes money, time, and a lot of energy. Better find out how much before getting started!

What's the best website builder to use for your yoga business: Wix, Squarespace, WordPress?

Wix and Square space are great, but the template will soon limit you. Worpdress(.org) is much more flexible and is an open source CMS, 30% of the websites are powered by WordPress worldwide, so you can easily find people who can help you.

You can also externalise completely the website creation to an agency for them to build it from scratch. Let's dive into it a little more.

Different ways to create a yoga website: custom, wordpress, site builders

Custom website

If you don't know much about creating a website and would like to outsource the entire website creation, you'll be getting quotes above £10K for a custom website. A custom website is a website created for you from scratch.

When you recruit an agency, they'll source a junior developer, designer, photographer, and content writer. They will also mark up their services to account for getting the brief ready and project management.

If you recruit freelancers, it is worth spending at least £600 a day to get reliable partners.

WordPress website

If you're a bit more of a geek, with some skills in websites or online marketing, you can opt for a WordPress-based website. 30% of the websites in the world are created with WordPress; therefore, you can easily find freelancers to help you, from £300 a day.

Make sure you use the .org version and not the .com version which is a commercial version of WordPress, not the open-source one! The app itself is free as it is open source, but developers also sell their work (plug-ins and templates).

Wix & Squarespace website builders

Most hosting companies offer website builders as part of their services, and there are also well-known standalone ones like Wix, Squarespace, and Webflow that many yoga teachers use for their websites.

Website builders are not free. Wix pricing, for example, is from £3.50 a month for limited use and ads displayed on your site, to £19 a month that includes Premium support.

If you pay monthly, Squarespace in the UK will cost you from £16, but more likely from £24 if you want to sell yoga classes. Upgrade to £28 a month or £43 for advanced e-commerce features.

Other associated costs

You'll need to add the cost of your associated apps: video, booking system, and payment provider like Stripe. A Zoom account costs £11.99 a month, a hosting company around £10 a month, a booking software around £15, and the payment provider will take a fee per transaction. Wix payment takes 2.1% of the transaction amount + 0.20 GBP.

With Live Yoga Teachers, you can start teaching online from £9 a month!

Promoting the website to get traffic

Once your website is ready, you'll need to promote it to find new students for your livestream classes.

You can use freelancers to help you out, use an agency, or you could do it by yourself.

Here are the Marketing topics you'll need to work on to get more students:

• Social media: content creation, regular posting (recommended to post once a day on social channels like Instagram, Facebook, Linked in, TikTok, Twitter...)
• SEO for Yoga: keywords, content, technical, and backlinks (blog articles) - we help you with our free SEO Webinars
• Google/ Facebook Ads: conversion tracking, account set-up, campaigns optimization
• PR: content creation and outreach
• Emailing: email software management, text content, photos

Estimate of work to promote the website

Our low estimate is that it would take 6 days a month to account for admin and marketing:

• Websites updates: 1 day a month
• Content (blog, video, photos, podcast): 2 days a month
• Online marketing (SEO, SEA, social media, PR): 2 days a month
• Students admin (emails, payments, video links etc.): 1 day a month

Join Live Yoga Teachers and teach online stress-free!

We created Live Yoga Teachers to help yoga teachers teach online stress-free. You get a personal page and a dashboard to take bookings, and the platform handles all the admin. It can replace your website. And we promote the platform online for you to get more students.

Interested in our platform? Join us by signing up.